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Diddy sits down with XXL to reveal his personal keys to longevity for the magazine’s 20th anniversary celebration, and discusses changing the narrative of hip-hop. #XXL20

Visit XXL’s 20th Anniversary hub here

Executive Producer – Vanessa Satten
Creative Director/Director of Photography – Nick Parish
Camera Operators – Nick Parish, Rahil Ashruff
Editor – Nick Parish
Post-Production Sound Mixer – Jack Transue
Title Animations – Erick Céspedes

Rhythm J via iStandard Producers
Duck Dodger via iStandard Producers

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“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z “Youngins ice grillin’ me, oh you not feeling me/Fine, it cost you nothing/Pay me no mind” “I’d rather die enormous than live dormant” “They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day” “A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.” “Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt” “No one said it would be easy, n**** livin’ is work” “I’m not afraid of dying, I’m afraid of not trying”